About Brand University of Applied Sciences

About Brand University of Applied Sciences

Brand University of Applied Sciences, formerly known as Brand Academy – University of Design and Communication, is a private, state-recognised institution located in Hamburg, Germany, established on June 1, 2010. It specializes in brand management, design, and communication, offering both German and English-taught Bachelor's and Master's programs. With a student body of approximately 329, the university focuses on areas such as brand management, brand communication, brand leadership, and digital design. In 2024, it expanded its curriculum to include programs in management and digitalization, reflecting industry trends. Brand University emphasizes a holistic approach to brand thinking, integrating business and brand strategies through an application-oriented, interdisciplinary, and practical teaching methodology. Its central Hamburg campus provides access to a vibrant cultural and business environment, enhancing student learning and networking opportunities.