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Complete guide to masters programs in Marketing at German universities
Masters programs in Marketing provide comprehensive education combining theoretical foundations with practical applications. These programs typically last 1-2 yearsand prepare graduates for various career paths in academia, industry, and research.
Area of Study: Media Technology, Marketing, Distribution, Media Management Focus: Market Research, Media Design, Marketing and Media Law, Social Media Marketing, Digital Commerce and Artificial Intelligence, Customer Behaviour and Management, International Marketing, Digital Business Models
Area of Study: Marketing, Distribution Focus: Technology-Oriented Marketing Management, Planning and use of digital marketing tools, analytical handling of large amounts of data, Data Protection and Industrial Property Protection
Area of Study: Marketing, Distribution Focus: N/A
Area of Study: Business Administration, International Business Administration, Marketing, Distribution, Economic Sciences, Economics, Business Management, Organization Management Focus: Marketing, Organizational Behaviour, HR: Leadership, Strategy, Analytics, Accounting, Economics, Finance, Business Society, Entrepreneurship
Area of Study: Marketing, Distribution, Economic Sciences, Economics, Business Management, Organization Management Focus: Digital Business, Technology & Operations, Global Strategy, People, Management & Organisations, Data & Business Analytics
Area of Study: International Business Administration, Marketing, Distribution, Media Management, Technology Management Focus: Digital Marketing, Product Management and Services Marketing, Customer Relationship Management, Marketing Consulting, Brand Management and Consumer Behaviour
Area of Study: Marketing, Distribution, Business Management, Organization Management Focus: General Management, Marketing and Sales or Entrepreneurship
Area of Study: Marketing, Distribution, Media Management Focus: Corporate Communications, Communication & Agency Management, Marketing and Market Research, Media Psychology, Online Business and Online Marketing
Area of Study: Business Administration, Marketing, Distribution, Media Management Focus: Optionally, one of the three compulsory elective modules can be chosen from another Master’s course of the Fresenius Onlineplus University, Campaign Concept, Virtualisation of Media and Communications Environments, From Advertising Message to Social Listening, Media Planning in Transformation
Area of Study: Marketing, Distribution Focus: Online and Social Media Marketing, Digital Analytics and Strategies, Research Methods, National and International IT Law, International Marketing, Customer Relationship Marketing, Market Research, Design, Lean, and Game: Social and Creative Methods
Area of Study: Marketing, Distribution Focus: N/A
Area of Study: Health Technology, International Business Administration, Marketing, Distribution, Engineering Informatics, Sensor Technology, Measurement Technology, Technology Management Focus: N/A